An extension of the winning legacy forged by its founder, Larry McReynolds, over his illustrious 25-year career in NASCAR, Larry McReynolds Racing is guided by the core principles of honesty, integrity, passion and focus as it pursues the development of NASCAR’s next elite team.

Grounded by a deep respect and understanding of the history of NASCAR, LMR seeks to challenge the NASCAR team business models of the past, utilizing existing synergistic relationships, cutting-edge technology, and social media, to not only provide its fans greater access, but to develop more fully integrated marketing strategies for its corporate partners.

With an eye toward the 2016 NASCAR Camping World Truck Series, LMR is developing a team of corporate partners and driven individuals who share this vision and our passion for victory and success.